The biggest box-office flop of 2011 — and perhaps all time — is Disney’s Mars Needs Moms. It cost $150 million to produce, perhaps half that to advertise (we can’t find a precise number, but half the production budget is typical) — and took in less than $7 million opening weekend.
It wasn’t for lack of trying.
The movie was produced by Robert Zemeckis, who has a pretty decent track record with these things. It was based on a Berkeley Breathed book. It came with the usual collection of EXCITED BLURBS!!! And hell, it was a Disney kids movie. Money in the bank, right?
Well, right up to the moment until people saw it. Your money is worthless against Bad Buzz.
That includes — you know where this is going — your Super PAC money.
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