
See this curly fry I’m holding up? It’s an energy-saving fluorescent light bulb, designed to give your home the same loving warmth you enjoy at the office. We know you like to pretend to be environmentally responsible — it’s that “personal virtue” the vice president used to talk about, before he got into testing car batteries on swarthy brown people. It’s why you’re likely to buy a hybrid to complement that SUV in your driveway.
Here at BMW, we understand your passion to pretense. That’s why we’re firing up a gazillion light bulbs in this commercial to show our solidarity with your psychographic. Because you don’t really want to save the environment. You just want to think you do.

Joe, as we’ll call him, was frustrated. He was looking forward to extensive reports of the largest protest in world history, and nobody covered it. Not CNN. Not MSNBC. Not even the World Fishing Network.





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