Shine, Shine, Shine
See this curly fry I’m holding up? It’s an energy-saving fluorescent light bulb, designed to give your home the same loving warmth you enjoy at the office. We know you like to pretend to be environmentally responsible — it’s that “personal virtue” the vice president used to talk about, before he got into testing car batteries on swarthy brown people. It’s why you’re likely to buy a hybrid to complement that SUV in your driveway.
Here at BMW, we understand your passion to pretense. That’s why we’re firing up a gazillion light bulbs in this commercial to show our solidarity with your psychographic. Because you don’t really want to save the environment. You just want to think you do.