Building a Better Claptrap

Meet the genius who’s generating all those marvelous Fake BP Tweets:

I started @BPGlobalPR, because the oil spill had been going on for almost a month and all BP had to offer were bullshit PR statements. No solutions, no urgency, no sincerity, no nothing. That’s why I decided to relate to the public for them. I started off just making jokes at their expense with a few friends, but now it has turned into something of a movement. As I write this, we have 100,000 followers and counting. People are sharing billboards, music, graphic art, videos and most importantly information.

Why has this caught on? I think it’s because people can smell the bullshit and sometimes laughing at it feels better than getting angry or depressed over it. At the very least, it’s a welcome break from that routine. The reason @BPGlobalPR continues to grow is because BP continues to spew their bullshit.

I’ve read a bunch of articles and blogs about this whole situation by publicists and marketing folk wondering what BP should do to save their brand from @BPGlobalPR. First of all, who cares? Second of all, what kind of business are you in? I’m trashing a company that is literally trashing the ocean, and these idiots are trying to figure out how to protect that company? One pickledick actually suggested that BP approach me and try to incorporate me into their actual PR outreach. That has got to be the dumbest, most head-up-the-ass solution anyone could possibly offer.

For reference, Shit My Dad Says also started as a private joke among friends. We love the Internets!

Leroy Stick – the man behind @BPGlobalPR [Street Giant, via Daring Fireball]

BPGlobalPR [Twitter]

Image: Mike Mitchell [Tumblr]