There’s a Shopper Born Every Minute
Title: “Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy”
Author: Martin Lindstrom
Blurb: “Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.”
Review: “I love Whole Foods, but after this read, I’m not going to look at them in quite the same way! I found out how they use little tricks like putting veggies in rustic looking boxes to seem as if they are straight from the farm, putting prices on ‘chalkboards’ which actually are preprinted, putting food on ice when it doesn’t need to be, to make it look more appealing — even little things like putting their main door to the right, because people that walk counterclockwise through a store spend more — weird! Even the fact that I always like the music they have playing is a result of marketing — they know what their customers like, and play that.”
Customers Also Bought: “We Are All Weird”, by Seth Godin
Footnote: If you’re Shocked! by Whole Foods, god help the rest of your life.