How To Be A Dick
In today’s lesson on how to be a dick, we examine a technique that the Roman rhetorician Tacitus referred to as Homo non potest ferre cantus, and which consists of running an attack ad against your opponent that features critical factoids displayed onscreen while a soundtrack plays in the background consisting of your opponent’s tortured, midnight-feline-mating-call, massacre of a beloved patriotic tune:
(VIA: The New York Times)







Romney campaign inserts video of Obama singing Al Green tune. Tries to spin it as “Obama is Un-American” with factoids. No one reads the factoids because they are enchanted by Obama’s singing voice.
Commercial backfires; Obama’s support shoots up by double digits, especially among white females.